How to sell a hotel
“It is important to sell hotel accommodation correctly. It does not cost the customer more to book via travel agencies – in fact, the opposite is true. As a chain, we have negotiated competitive hotel discount prices. These prices are not available to customers who contact the hotel directly. Not only that, but customers’ agreement prices can also be loaded into Amadeus. Thanks to the Amadeus Best Available Rate programme, travel agencies can guarantee that they are offering the best prices available using their booking system, compared with other booking channels.”

Next step: the car-hire campaign
“Those taking part in the campaign are extremely competent and very optimistic. The team leaders at VIA Travel Stavanger also deserve praise. We are now gearing up for a similar campaign in the autumn to increase car-hire sales through Amadeus Cars,” concludes Adolfsen.

¹Source: Amadeus Scandinavia ²Source: Hermes MC 2005 Hotels Availability & Rates Survey of 20 Hotels

Here are some facts to combat the myths surrounding hotel bookings. These figures are taken from a survey carried out by Hermes MC Survey in August 2005.

For the customer: Direct Booking. In 92 per cent of cases, Amadeus offered lower prices than those offered directly by the hotels. In 62 per cent of cases, the Amadeus price was lower than that available from online distributors.

For the customer: Content. Offers from Amadeus for the best hotels at “top city” destinations are 23–33 per cent better than those from online distributors.

For the travel agency: Efficiency. Searching for and booking hotels through Amadeus is on average 61 per cent (6.5 minutes) faster than doing so by phone or fax.
If 1,000 telephone bookings were transferred over to Amadeus Selling Platform, a travel agency would save about 110 hours – some 14 working days.