PRINT Print 2006 – No. 2 LANG:NorwegianDanishSwedishEnglish
Analysis to improve profitability – 2/2

Workshop with a management perspective
A Solution Workshop is a thorough examination of the client’s activities and systems from a management perspective.
“The target group for each Solution Workshop is the management team within the travel agency concerned. We analyse the processes and the big picture so as to be able to offer optimal solutions,” continues Stendal.

Business strategy is the key
The two-day workshop starts by defining the company’s business goals and strategies. These then form the basis for the further analyses. Usually, all activities are under the microscope, but, if desired, certain areas of the business can be focused on, such as business travel or online sales.
“We then subject all the activities to a careful examination,” says Stendal. “How well do the processes work, who in the organisation is involved, how are tasks carried out, and how do these activities help the company achieve its commercial and strategic goals?”

The method used builds on interviews with management and those responsible for the various business areas under

scrutiny. Findings are presented and discussed at full meetings. Solutions are subsequently fed back to the established business goals and strategies.

Reliable analysis of needs
Not only does Solution Workshop enable Amadeus to share its expertise, but it also provides Amadeus with a better understanding of customer needs.
“We want to try to help our customers gain a broader view of their own business, as well as an understanding of the tools available for improving efficiency and reducing costs,” explains Stendal.

Good results
Amadeus has carried out similar workshops with a large number of customers in other markets. The result has been improved profitability for those customers who have decided to work on the areas for improvement which have been jointly identified.
“Our experience so far in Scandinavia has been highly positive, and the customers consider these workshops to be extremely valuable,” concludes Stendal.